Analysis of the Effectiveness of Ridwan Institute's Instagram Content in One Month in Increasing Engagement

Abstract

Consider adding a brief mention of the practical implications or suggestions derived from the study. This study aims to analyze the effectiveness of Ridwan Institute's Instagram content in increasing audience engagement over one month using Meta Business Suite. The research method employed was a quantitative descriptive approach, involving the collection of engagement data, including likes, comments, shares, saves, reach, and impressions, from 23 Instagram posts. The results show that educational content is the most effective type of content in increasing engagement rates, with an average engagement of 4.2%. Meanwhile, informational content has an engagement rate of 4%, while entertainment content has a rate of 3.3%. These findings align with previous research, which has shown that educational content tends to have greater appeal in increasing audience engagement. This study offers recommendations for the Ridwan Institute to further enhance educational content by adopting a more interactive format, thereby increasing user engagement. The practical implications extend beyond the Ridwan Institute, offering a framework for other academic institutions to enhance their digital engagement strategies and improve the effectiveness of their educational outreach.